Green Carpet Fashion Award that changed Milan Fashion Week

September is one of the most important months for the fashion industry and fashion weeks have a lot to do with this. During these weeks the fashion world attention is in all the events, runways, presentations and after parties taking part in New York, London, Milan and Paris. The good news is that in the last few years, sustainable fashion started to have an important presence and rise awareness during these weeks. A good example are the many slow spots that I discovered in the last Milan Fashion Week.

An eco event

news times
Photo taken from: News Time


This time, all eyes where looking at the first time that a sustainable fashion event would take part during Milan Fashion Week, precisely: The Green Carpet Fashion Awards. The first time that awards were given for those that work with sustainable and ethical values using “made in Italy” as a way to empower local made, the perfect craftsmanship work and economic benefits of Italy to Italy. This way, Camera Nazionale della Moda in collaboration with Italian born Livia Firth (director and founder of Eco-Age) and with the support of the Ministry of Economic Development the Italian Trade Agency and the patronage of the Municipality of Milan opened a new chapter for Milan Fashion Week.

The event was hosted in La Scala, one of the most famous theater in the world, but this time it was transformed into a beautiful garden where every little detail had a purpose and an eco twist. Even the huge entrace carpet, infallible in all important awards ceremony, was made with Econyl material, a 100% regenerated and infinitely regenerable yarn made from fishing nets and old carpets, created by Ege Carpets. The awards statuettes were designed by Chopard and made from fair – mined gold to put you in the mood. These were proofs that a huge, chic and unique event can be fancy and sustainable at the same time.

Slow fashion looks


The Green Carpet Fashion Awards, Italia
Calu Rivero with Laura Strambi dress                                                               Photo taken from: People

As well as in the previous green carpet at the Oscars, many of the top models of the fashion industry, world-known actresses and top designers, with their sophisticate and unique eco looks were the centre of all the photographers´ flashes. All gowns looked like a million dollar showing that sustainable fashion and innovative technology make unique and incredible ideas come true in ways we may never imagined before.

Some of the gowns that standed out were:

  • Vintage gown from 1992 by Roberto Capucci
  • Sustainably sourced viscose from sustainably certified forests by Stella McCartney
  • Organic silk with regenerated polyester zipper and boning taken from a vintage dress by Missoni
  • A dress made out of Italian silk and Newlife jacquard (a Italian recycled polyester created from used PET plastic bottles) by Laura Strambi
  • A gown made of silk organza woven and printed ith GOTS certified fibers, produced according to biological agriculture criteria and of Orange Fiber fabric (the exclusive italian patented yarn made from orange juice scraps) by Salvatore Ferragamo.

Sustainable champions

Photo taken from: Fashion United
Giorgio Armani, Miuccia Prada, Pierpaolo Piccioli and Alessandro Michele.                               Photo taken from: Fashion United


Italian producers that champion community and social justice, traditional craftsmanship, responsible supply chain management and innovation and technological transformation were the center around the 12 awards given this night. One of this awards was given to the finalist of the CNMI Green Carpet Talent Competition. This competition challenged emerging designers to incorporate Eco-Age’s Principles of Sustainable Excellence into their looks and to celebrate Made in Italy, in collaboration with CNMI.

To name some awards, Tiziano Guardini was the winner of the Talent Competition creating a look from organic peace silk and recycled nylon. The dress features hand embroidered “sequins” which are created using upcycled seashells and discarded CDs collected in Italy.

Gisele Bundchen won the Eco Laureate Award in partnership with Vogue for using her status to promote environmental causes and solutions, and her work particularly on the preservation of the Amazon biome in her native Brazil.

A emotional scene was when Miuccia Prada, Alessandro Michele, Giorgio Armani, and Pierpaolo Piccioli were called onstage by Colin Firth to receive the CNMI Recognition for Sustainability. The first time that all this huge fashion brands members of the Camera Moda´s unique sustainable roundtable shared a stage and an award at the same time.



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