Although February is known as the month of love and also for being the shorter month of the year, there´s one special night that is viewed by millions of people all around the world. In this night, the looks, gowns, hairstyle and accessories of the event attendants gain more attention than the attendants itself.
The colors, styles, the fabrics chosen and the silhouette of gowns, end up being new trends with lot of “mortals” trying to follow this new trends. So, what all the celebrities wear while walking the 275 mts of the most famous carpet, The Red Carpet, is really important for the fashion industry.
The truth is that it takes months of preparation from all the celebrities´ assistants involved to show the best they have in only one night. And when the event night arrives, at least 10 people are needed to assist each celebrity. So, what celebrities finally choose to wear it’s an issue to discuss.
Thanks to Livia Firth from Eco Age and Suzy Amis Cameron from Red carpet green dress, a few years ago, celebrities started to choose more gowns with a green and conscious impact. Making celebrities huge sustainable influencers showing us how fashion and sustainability can perfectly walk together.
Emma Roberts: Choose to collaborate with Red carpet green dress by wearing a vintage Armani Privé from his first collection (2005) that’s totally sustainable. She wants to make a statement with her look showing how we could rewear our clothes.
The dress: The spaghetti strap couture dress is embroidered with cream crystals and waves of small white jet beads featured in a two-tiered skirt. The dramatic plunging bodice is made of jet and black crystal teardrops and is completed with a black satin cummerbund at the waist.
Priyanka Bose: Choose to collaborate with Red carpet Green dress by wearing a Vivienne Westwood gown made from recycled materials. She wants to collaborate in the campaign that helps improve our environment.
The dress: Created in a jewel-toned silk and lurex floral jacquard fabric, recycled from a past Vivienne Westwood collection. The pattern cutting technique has been designed to keep waste to an absolute minimum, using only 320 cms for the design. Highlighted with reclaimed Swarovski crystals for added sparkle.
Olivia Culpo: She wants to join the Collaboration made between Marchesa and Stella Artois showing how fashion can be used for a good cause.
The dress: Designed by Marchesa, is made out of Stella Artois Limited-Edition Chalices beads. Each one sold helps Water provide five years of clean water to someone in the developing world.
Ruth Negga: Joined the collaboration made between Red Carpet Green Dress and Swarovski about fine sustainable Jewelry.
The Jewelry: “The collection, which has been handcrafted in Paris with Swarovski Created Diamonds and crystals, is a reflection of our 120-year heritage, and the innovation, craftsmanship and sustainability embedded in our company’s DNA,” said Nadja Swarovski. Swarovski began their lab-created diamonds called Diama, which is a sustainable alternative to naturally occurring diamonds because this method uses man-made diamonds instead of mining from the Earth that causes controversial Conflict Diamonds.
Charlize theron: Choose to wear conscious jewelry with pieces from Chopard collection validated by Eco Age.
The jewelry: As part of its journey to sustainable luxury, Chopard has trusted partner Lucara Diamond Corp. and it’s Karowe mine in Botswana, to build towards international best practice standards in the mining of diamonds. “The Garden of the Kalahari” collection demonstrates Chopard’s powerful commitment to best practice in the mining and sourcing of it´s raw materials; with leadership in the forging of industry alliances, and support for local communities in the most remote regions, where these extremely rare raw materials are mined.